With the economic development bringing about an increase in household disposable income, residents‘ concept of health and wellness has gradually formed, and consumer health needs have gradually stimulated the vitality of the massage chair market.

China is one of the regions with the fastest growing demand for massage and healthcare equipment in the global market. Benefiting from the increase in residents‘ income levels, the middle class, young people, and white-collar workers continue to grow, and their lifestyles have undergone significant changes. The consumption structure has been upgraded from survival oriented consumption to development oriented consumption, and from traditional consumption to new consumption. As a result, the concept of health has been strengthened, The consumption concept of massage health equipment, especially expensive massage chairs, is gradually changing. The market size of massage equipment in mainland China is increasing year by year, which has become an important foundation for the stable growth of the massage chair market in China.

The application of intelligent technology in home settings has given massage chair products more room for imagination in terms of functional creation, bringing consumers an upgraded massage experience. Consumers will pursue quality and pay more attention to brand, thus increasing demand for high-end and luxury massage chairs. In the future, professional massage chair brands that focus on product development and technological innovation applications will further occupy consumers‘ minds, increase market share, and make products highly favored by consumers.

What is the market prospect of China‘s intelligent massage chair industry? The "Deep Research and Future Development Trend Prediction Report on China‘s Intelligent Massage Chair Industry" released by the Intelligent Research and Development Institute provides a detailed analysis of the potential of China‘s intelligent massage chair energy resources, China‘s intelligent massage chair industry policies, domestic and foreign technologies for the development and utilization of China‘s intelligent massage chair energy, the development of China‘s intelligent massage chair energy utilization industry, and the operation of key enterprises in China‘s intelligent massage chair energy The development prospects and investment planning of China‘s intelligent massage chair energy industry help enterprises and investors understand the market investment value of China‘s intelligent massage chair energy industry.

According to the "Deep Analysis and Investment Prospects Research Report on the Development of China‘s Massage Chair Industry (2022-2029)", the development of China‘s massage chair industry is in the early stage of imitation, with OEM OEM production being the main mode. Since the 21st century, with the maturity of technology, Chinese massage chair companies such as Belove Belle Intelligence, Rongtai, and Aojiahua have started to develop their own massage chair brands, achieving a leap from OEM to OBM.

In terms of market size, in 2017, China‘s massage chair market ushered in a new era of sharing economy. Massage chairs were widely placed in public places such as high-speed railways, airports, cinemas, hotels, and KTVs, shortening the cultivation period of the industry. In 2018, the number of massage chairs in China exceeded 2 million, with a market size exceeding 5 billion yuan. In 2021, the total number of massage chairs in China reached about 5 million units, with a market size of nearly 9 billion yuan.

Compared with Japan, South Korea, Hong Kong and Taiwan, China, which belong to the East Asian cultural circle, the penetration rate of massage chairs in Chinese Mainland is low. According to data, the penetration rate of massage chairs in Chinese Mainland is only about 1% at present, while the penetration rate of massage chairs in Japan, South Korea, Hong Kong and Taiwan, China is higher than 10%, of which the penetration rate of massage chairs in Japan is 20%.

The development of intelligent detection technology enables the quantification and visualization of individual physical conditions. The application of health data in multiple scenarios, comprehensively and deeply creating a smart health management ecosystem. In the future, as a carrier of smart home, Belove Belle Intelligent Massage Chair will collaborate with health data management, smart healthcare, and smart home to provide consumers with efficient personalized services, broaden the ecological boundaries of health management, and extend the application scenarios of massage chairs in industries such as big health and audiovisual entertainment.