[Reporter] Chang Daoli, Chen Xiao, Xu Ningning

[Source] Nanfang Daily

"All the samples brought in have been sold out, and the samples of massage chairs were sold out on the first day of exhibition!" The 4th Guangdong (Malaysia) Commodity Fair ended in Kuala Lumpur on the 4th, and Zhao Xianmei, Chairman of Belle (Guangzhou) Intelligent Information Technology Co., Ltd., enjoyed a bumper harvest. During the exhibition period, Zhao Xianmei reached a long-term cooperation intention of massage chair agency with a number of customers in Malaysia‘s hotel, medical and beauty industries, and also found cross-border e-commerce cooperation opportunities for products such as eye protector and head catcher.

return fully loaded! In the evening of November 5, Guangdong‘s chartered plane to Malaysia will return. Since arriving in Kuala Lumpur on October 31, the foreign trade representatives from Guangdong have been attending the exhibition, visiting customers and inspecting factories without stopping, not only trying their best to promote products, but also making full use of the new and old customers gained from the exhibition to further develop the RCEP market.

"For foreign trade enterprises, orders are jobs. Under the global epidemic, whoever gets orders is the boss." Wei Jianguo, former vice minister of the Ministry of Commerce and vice chairman of the China International Economic Exchange Center, said that under the epidemic situation, Guangdong launched the "Guangdong Trade Global" charter plane overseas exhibition plan, and introduced the support policy for Guangdong enterprises to charter planes to participate in overseas exhibitions, effectively breaking through the current pain points of stabilizing foreign trade, "Under the epidemic situation, many enterprises focus on cultivating their internal skills and promoting the transformation and upgrading of products. These new products and technologies were unveiled at the exhibition, which will promote more ‘Guangdong Intelligent Manufacturing‘ to enter the RCEP market."

After the closing of the exhibition, Zhao Xianmei‘s schedule was still full. After arranging the move out, she hurried to a local medical supplies company to discuss cooperation. "This enterprise has more than 100 stores in Malaysia and is very interested in our massage chairs. I will try to negotiate this long-term agency contract!" She is full of expectation.

After preliminary investigation, Zhao Xianmei found that the market of Malaysia‘s big health industry is developing rapidly, but the supply of personalized, customized and intelligent medium and high-end products is insufficient. "Our massage chairs use AI technology and big data technology. Many intelligent operations are not available in local products, so they are popular and competitive as soon as they are displayed."

"The customer was quite professional, and generally expressed great interest. Several guests came to discuss twice, with obvious intention of cooperation." Zhang Jinwu, general manager of Foshan Jiasheng Economic and Trade Company, said excitedly that this time he mainly displayed aluminum alloy mobile houses, which are suitable for engineering projects, scenic spots, vacation areas, medical beauty and other scenes. All products can be highly flexible customized.

More high-quality enterprises like Beile and Kasheng are warmly welcomed by the Malaysian market. In front of some enterprise booths, several buyers were waiting when the pavilion was closed. At this exhibition, about 50% of the exhibitors are leading enterprises and well-known brands in the Chinese industry. The exhibitors are from the globally competitive industrial clusters in the Guangdong Hong Kong Macao Greater Bay Area, such as Guangzhou, Foshan, Dongguan, Zhongshan, Huizhou, etc., led by more than 10 industry associations of industrial clusters.